To covert more expired listings try using this expired listing letter that focuses on the three main reasons why homes are rejected by the market.  Sellers love honesty by giving them real world answers about the core issues surrounding their homes failure to attract a buyer will open the door to a flood of listing appointments.

Its simple sellers want answers. They want to know why their home failed to sell and they want a road map for success. By giving them a small taste of what they can expect when they work with you as a listing agent you can get them motivated about taking the next step – calling you for an appointment!